How To Write a Slogan that Sticks

When you think of slogans, what comes to mind? What brand can you recite a slogan for immediately?

Take for example the following slogans that have made their way into the memory of thousands:

* Just Do It - Nike
* This Buds for You - Budweiser
* Have it Your Way! - Burger King
* We Bring Good Things to Light - GE
* We'll Leave the Light on For Ya! - Motel 6
* Zoom! Zoom! - Mazda

Use the six components below to test your slogan and make sure it has what it takes to make it stick.
Difficulty: Average
Time Required: 1 to 3 Hours
Here's How:

1. Make it Memorable
Your slogan must be memorable. Make it easy to remember, something they want to brand in their memory and possibly even repeat to others. Take for example the above slogans, when you first heard them what was it that made them stick with you?

2. Key Benefits
Your slogan must contain a key benefit of the product or service. Give them a reason to remember it.

3. Differentiate Your Brand
It must differentiate your brand. Does it bring out the character of the product or services that sets it apart from your competitors?

4. Solidify the Brand
It must recall the brand name otherwise who cares who remembers it. The brand can be depicted in the words you use or in the image of your logo.

5. Rhythm and Rhyme
Create rhythm and rhyme. Does it rhyme? Does it have a ring to it? The rhythm of the tagline will help to stick in the memories of those that read it or hear it.

6. Warm and Fuzzy Effect
Make it warm and fuzzy. Does your slogan leave people feeling warm and fuzzy? Does it bring a smile to their face or perhaps even a little chuckle? A slogan is more likely to stick in the minds of others if it imparts a positive feeling or emotion.

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